The number of traditional land lines has been declining for the better part of the decade, and now are being disconnected at a rate of nearly 10 percent each year, according to company financial reports.Īnd a survey conducted for SuperMedia Inc. by Gallup shows that between 20, the percentage of households relying on stand-alone residential white pages fell from 25 percent to 11 percent. Dallas-based SuperMedia, which publishes Verizon’s telephone directories, has instead focused on its yellow pages and paid advertising listings, and their online equivalents. Unlike the residential white pages, the business directories printed on yellow pages are doing fine, at least according to the Yellow Pages Association.
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